organic SEO campaign management is best when you have more time than money. A lot more time, because executing a proper organic SEO campaign can take several weeks or months until you’ll see results.

In addition, if using organic SEO campaign management as your primary online marketing tool, you’ll find that you’re creating the “guts” of your site with SEO in mind because you should research the best keywords for your product/services and write the content of your site around those keywords.

Setting up a pay per click (PPC) campaign for your business’ website is the way to go when:

a) you want visitors to your site fast

b) and you establish a budget to run a good campaign

PPC works because, when done correctly, your ad will appear in the first one or two pages of a keyword search for your product or services.