If you’ve decided that your best bet for your SEO campaign management is to steer clear of pay-per-click advertising (which is probably best only if you have deep financial pockets), then organic search engine optimization is the campaign for you. 

In a nutshell, organic SEO campaign management is best when you have more time than money. A lot more time, because executing a proper organic SEO campaign can take several weeks or months until you’ll see results. 

In addition, if using organic SEO campaign management as your primary online marketing tool, you’ll find that you’re creating the “guts” of your site with SEO in mind because you should research the best keywords for your product/services and write the content of your site around those keywords. Having SEO content within your site will only strengthen your off-site SEO campaign management efforts, such as article marketing, resulting in even more visitors to your website.

What’s more, so long as you continue to research the best keywords for your target market and you update your website or write and submit new articles to free directories to reflect any changes you uncover, your website will continue to generate traffic - and it won’t cost you any more money.

Natural SEO campaign management via article distribution has another benefit - as you write articles and people find those articles when they search on the Internet and use your article in an electronic magazine (ezine) or site your article in their blog or even on their own website, you’ll generate what are called “backlinks.” to your site. Simply, backlinks are links “back” to your site from another site (this link, for example is a backlink to the Wikepedia.com definition of backlink).

If you have some money in your SEO campaign management budget, you may consider executing a short PPC campaign to get some traffic to your site quickly. You should keyword optimize your website before doing so, however, and you also should produce some organic SEO efforts so that as you taper off the PPC, your natural SEO work will begin to bring visitors to your website.