Before I talk about why backlinks are important, let me explain what they are.

Backlinks are those links your site receives from other blogs or sites. For example this link to Marketing Technology from this blog is a backlink to the Marketing Technology site. This link to Google’s Adwords campaign information (pay-per-click services) is a backlink to that Google site.

As you noticed, these are links from this blog to those sites - one way links, if you will. There are no reciprocal links from those sites to this blog (well, at least from Google Adwords).

Backlinks are what you want because if a site sends a link to your site, that site is saying it believes you have something of value to give, that you have something important to say. That your site has value. Efficient link building services will help you create a site that earns backlinks from others.

Reciprocal linking, where I’ll link to your site if you link to mine, is fine. But search engines give gobs of love to backlinks. Again, if people are linking to your site or blog without you having links to their site, then Google and other search engines comes to believe that your site is more worthwhile than others.

But how do you get backlinks?

Well, frankly, good content will get you backlinks. Effecient link building services will provide well researched, thoughtful, informative content. Whether it be information on a certain topic, such as at a well-written personal finance blog, for example, or your site offers a service others have deemed trustworthy (such as Google’s Adwords campaign site, etc.), your site will be one that others feel is important enough that they will want to send their own readers there.

My point is, your site or blog gives good information, or it provides excellent service. Your visitors know you can be counted upon.

And solid content provided by efficient link building services brings you your visitors’ trust.

Another link strategy is to use anchor text linking. Anchor text are those words you choose to make a hyperlink to another site or a page within your own site. For example, as you look to begin a link-building campaign, you need to remember that backlinks are more important to your site than reciprocal links.

That link above is an example of an anchor text link. The text is “link-building campaign” and its hyperlink takes you to the page at Marketing Technology’s site that discusses link building. It’s best to hyperlink your anchor text with phrases that someone might search for with a search engine, and “link-building campaign” certainly applies.