As you build your opt in email marketing list via article marketing and pay-per-click, you may want to consider some other ways to get more people to your site so that they can “opt in” for your free newsletter, report or e-book.

Social networking online is another terrific way to get people interested in your offerings. Remember this, these sites are for socializing. Do not sell.

As you get ready to start an opt in email campaign, you’re probably wondering how you can go about getting the email addresses of potential customers, those folks to whom you will send your email marketing messages.

The short answer is that you want to send email marketing messages only to those people who have “requested” them.

But how do you get people to ask you to send them emails?

Short answer: offer them something in return for their email address.

The correct and proper way to market via e-mail is to send your e-mail just to people who have requested it.

As you e-mail additional marketing messages to your list members - as you execute your e-mail marketing and design campaign - there are a few things you’ll want to track: