Consumer Data Cleansing for Prospect Databases
Stop wasting countless dollars of your advertising budget sending direct mail campaigns to your prospects and customers who are no longer living at the address you have on file for them. In as little as one year, your database can be out of date enough to result in a 42% undeliverable rate.
With consumer data cleansing, we use our technology to clean up your databases by verifying and validating addresses, phone numbers and more. We have two different services that can help you. One is the National Change of Address database, which keeps a record of everyone who has filed a new address with the United States Post Office, the other is our Address Verification Web Service that weeds out fraudulent or incorrect information.
Consumer data cleansing will not only save you money and time, but will also help you stay in touch with your current and potential customer base. Let Marketing Technology, along with Melissa Data, help you get started today!
Starting a Lead Generation Web Site
One of our specialties is helping small businesses develop their websites so they can be best suited for their specific marketing plan. But once you have a website that starts generating traffic, you'll need to convert this traffic into leads. A lead generation web site will boost your sales and help turn visitors into customers. Here are some tips we recommend you keep in mind when deciding how to develop your site:
- Your professionalism of your website design should match the professionalism of your company.
- Make sure your site is secure and that visitors will be able to trust their personal information is safe and will not be sold.
- Use reporting features to measure the effectiveness of your website pages and don't be afraid to test new promotions or content.
- Take advantage of the endless opportunities present with online advertising.
- Check your site regularly and don't forget to follow up on forms and leads that are submitted on your site.
It can take time to develop a lead generation web site on your own. Let us help take the lead on your project and create a website that delivers!
Learn more: National Change of Database Management