National Change of Address Database Facts
Fact: 42% of mailings you send with a one-year-old database will never reach your prospects or current customers.
This undeliverable mail includes people who have moved, incorrect addresses and simple duplications. The good news is that there is a solution that can ensure your direct marketing is delivered to the correct people. Typically, when someone moves, they will notify the United States Post Office. From this, the USPS has compiled a National Change of Address database.
Marketing Technology has partnered with Melissa Data to bring you the tools and technology you need to help save on your advertising and postage costs. Not only will this save you any wasted time and money you would have spent on mailing to prospects that are no longer there, but it will help you to keep in touch with your current customer base without letting any slip through the cracks.
Take advantage of the National Change of Address database and reach your prospects the cost-efficient way!
More information: Consumer Data Cleansing
Benefits of Address Verification Web Service
Fact: With the Address Verification Web Service from Melissa Data, you'll be able to cut your postage and printing costs by up to 65%.
Although the main reason for database errors is from people moving, there are several other reasons why there may be an incorrect address listed in your database. Sometimes people will give you the wrong information or a fraudulent listing. Data entry errors are also common when you're trying to enter thousands of different items.
By using our Address Verification Web Service you'll be able to protect your advertising dollars against these mistakes by validating addresses before wasting postage. Not only can you verify addresses, but you'll also be able to check phone numbers, postal and area codes and sort data to make it more manageable. Instead of sending undeliverable mail, you can extend your reach to include prospects or customers that may have missed your message due to an incorrect address or phone number. Don't miss out on anymore potential clients, contact Marketing Technology today!