THINK about the results you want
BEFORE YOU LINK to prospects you don’t want.
BEFORE YOU LINK to prospects you don’t want.
Successful relationship building is always more personal than technical.
Wouldn’t it be great to think that all a small
business had to do these days, to grow, is to
use today’s high-tech marketing tools to hit
tens of thousands of “typical” prospects?
Many small businesses do think that, and the less-than-stellar results of their internet marketing campaigns quickly convince them that online marketing is just “not for them.”
Many small businesses do think that, and the less-than-stellar results of their internet marketing campaigns quickly convince them that online marketing is just “not for them.”
The reality, though, is that reaching a lot of
prospects with an overly-generic message
can load a business down with poor leads
while leading better prospects to
overlook its offerings entirely.
It’s one of those cases where just because a company can do something -- reach out to a very large yet very general universe of prospects -- doesn’t mean it should.
It’s one of those cases where just because a company can do something -- reach out to a very large yet very general universe of prospects -- doesn’t mean it should.
Use Advanced Technology to Build
Strong, State-of-the-Art Relationships
At Marketing Technology, we never stop focusing on the people you most need to impress.
Yes, we start with the most proven targeting technologies available from the top names in the business -- Network Solutions, Melissa Data and iContact.
Then we get more personal, focusing on you and your business goals, and offering a consulting component that will help you identify who you most want to hit, and why those prospects would most want to hear from you.
Throughout our Maryland internet marketing process, we are guided by three principles that will help any organization hit its targets of success with internet-based marketing.
Yes, we start with the most proven targeting technologies available from the top names in the business -- Network Solutions, Melissa Data and iContact.
Then we get more personal, focusing on you and your business goals, and offering a consulting component that will help you identify who you most want to hit, and why those prospects would most want to hear from you.
Throughout our Maryland internet marketing process, we are guided by three principles that will help any organization hit its targets of success with internet-based marketing.
In the early days of internet marketing, nothing was considered more important than “getting hits” -- meaning visitors to a website. Since then, marketers have learned to value the quality of interested prospects over the quantity.
One example: When most prospects go searching for a product or service online, they already have a general sense of their own priorities regarding price, service and quality. Some value economy above all. Some will pay a premium for service. Some will pay more, initially, for a more durable product, thinking it a better value over time.
If a promotion is too generic, it may draw in many inquiries from ultimately bad-fitting prospects...through a medium naturally suited for precise, efficient targeting!
Marketing Technology recommends that you be intentional and objective about identifying your natural market niches. Get them right, and it will enable prospects like your current best customers to see your appeal more clearly, and help prompt bad-fitting prospects to move on.
One example: When most prospects go searching for a product or service online, they already have a general sense of their own priorities regarding price, service and quality. Some value economy above all. Some will pay a premium for service. Some will pay more, initially, for a more durable product, thinking it a better value over time.
If a promotion is too generic, it may draw in many inquiries from ultimately bad-fitting prospects...through a medium naturally suited for precise, efficient targeting!
Marketing Technology recommends that you be intentional and objective about identifying your natural market niches. Get them right, and it will enable prospects like your current best customers to see your appeal more clearly, and help prompt bad-fitting prospects to move on.
Unfortunately, ineffective marketing campaigns cost as much as effective ones.
Many small businesses spend quite a bit developing generic descriptions of their business, not realizing that their messages could be “signed” by any of their next ten competitors. They actually help create the common situation where their prospects, as they see it, “can’t tell us apart.” They literally spend as much money blending in as they would have standing out.
That’s where Marketing Technology steps in, to fine-tune the targeting process so it lives up to its potential.
We might ask, “Compared to all your competition, are you faster or more thorough? Economical or more exclusive? All-inclusive or specialized?”
A customer interested in one is not going to settle for the other, and if you don’t address that up-front, you’ll consistently have prospects that need to know a lot more about your offerings...before ultimately deciding that they’re not interested.
Many small businesses spend quite a bit developing generic descriptions of their business, not realizing that their messages could be “signed” by any of their next ten competitors. They actually help create the common situation where their prospects, as they see it, “can’t tell us apart.” They literally spend as much money blending in as they would have standing out.
That’s where Marketing Technology steps in, to fine-tune the targeting process so it lives up to its potential.
We might ask, “Compared to all your competition, are you faster or more thorough? Economical or more exclusive? All-inclusive or specialized?”
A customer interested in one is not going to settle for the other, and if you don’t address that up-front, you’ll consistently have prospects that need to know a lot more about your offerings...before ultimately deciding that they’re not interested.
People know what the Mercedes brand stands for. People know what the Kia brand stands for. At Marketing Technology, we believe that if you know how your best customers see your brand, you’ll know who else will likely be interested, and what they’ll want to hear about it.
The internet gives you a wonderful opportunity to keep telling your most suitable and promising prospects that you are exactly who they’re looking for. We’ve never had a more efficient media for doing this.
A marketer who takes a shotgun approach to message delivery, these days, completely negates the greatest strengths of the new targeting technologies.
Marketing Technology is here to help marketers, instead, use targeting technologies to deliver messages that strongly resonate with the right audience...
...and prevent those marketers from wasting time and money on the wrong ones.
To Learn More about how Marketing Technology makes today’s targeted marketing technologies more personal and more productive, call Marketing Technology, at
1-877-832-2144.
The internet gives you a wonderful opportunity to keep telling your most suitable and promising prospects that you are exactly who they’re looking for. We’ve never had a more efficient media for doing this.
A marketer who takes a shotgun approach to message delivery, these days, completely negates the greatest strengths of the new targeting technologies.
Marketing Technology is here to help marketers, instead, use targeting technologies to deliver messages that strongly resonate with the right audience...
...and prevent those marketers from wasting time and money on the wrong ones.
To Learn More about how Marketing Technology makes today’s targeted marketing technologies more personal and more productive, call Marketing Technology, at
1-877-832-2144.